There can be purely price-based factors, e.g. a slightly surprising fact is that "momentum" names move together, i.e. stocks that have gone up in the last year often move together, and inversely to stocks that went down in the last year.
They’re different (but related) problems. A quant equity pm cares about finding factors with high alpha relative to their risk. A risk manager at a pod shop cares about finding factors with high risk but relatively low alpha, to hedge them and maximise exposure to the
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idiosyncratic alpha that the PMs generate.
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