The increase in return-rate for e-commerce purchases is THE big risk to the current purchasing modelhttps://twitter.com/jmj/status/1213151633095290881 …
The solution is four pronged: 1) better care for packages in transit 2) clearer merchandising of products online 3) fewer incorrect deliveries 4) more effective curation of suggested products online
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N.3 is likely the most difficult to move, and N.2&4 seem likely to be glacial and happen company by company, but there’s considerable room for disruptive innovation in N.1
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