If someone truly values your product, they buy it. If they're not buying, it's not real interest. Real demand: "Let's sign a contract. ASAP." Fake demand: - "Awesome product. Have you tried pitching it to SomeOtherPerson?" - "Looks great, but I'm SO busy right now. Rain check?"
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Hmm.. are you saying there is no market for products that solve lower priority problems? What if I said I can take item #6 of your todo list off your plate for a small fee and little to no effort on your plate?
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First, I think this is harder than it sounds for B2B than B2C. Second, the lower priority something is, the more it has to be frictionless, the less you can charge, the harder it is to acquire customers, etc. Not impossible, but the lower the priority, the harder to sell to it.
End of conversation
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“I have no customers” —> “You have no product they need”
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They’ll also break rules to circumvent their own security departments, legal, etc. Often the best answer to “we keep getting stuck once the InfoSec team gets involved” is to ignore what appears to be issue.
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Also, I’ve found “Is there a project, budget or timeline?” 2 be a good litmus test question for prospectshttps://www.linkedin.com/pulse/project-budget-timeline-subbu-rama …
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Good to hear, our experience at Mashgin matches closely
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Well said.
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Arguably the best b2b start ups don't just solve a problem they become the problem (e.g. Google and Facebook) What might call the Shirky proof...
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So true. It is the problem solved more than possibilities
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