100%. My email provider @ProtonMail (love them) doesn't load external content (images) by default. If I can understand the email without loading external content, good times!
Why is text in emails important for ecommerce?
Accessibility.
Check out how @meetblume gets it right. You get the gist of the email without images displayed. THIS IS HOW WE DO IT, FRIENDS.
Full Litmus Scope + email with & w/out images displayed below:
https://litmus.com/scope/h9zgfbz4t7zq …pic.twitter.com/PvzKtVUpD9
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Love that.
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Absolutely, text is super important for accessibility. Good looking email! Accessibility is more than the removal of images. It’s good coding and equal access to information (headings, clear image descriptions, labeled links). I’d love to chat more about it if interested.
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Yes all of those things for sure!
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Oh heyyyyy
@kristineberthHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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@mariajoyner@mballance thought you'd enjoy the attention to detail here ( Down to the alt-text) -
Definitely best practice, especially with the recent focus on ADA compliance expanding to web properties. Would be great to see them apply that to the social footer images as well.
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Alt-text is still underrated
Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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Odd the key "Shop Now" CTAs are not live text & has no alt text. It's a pretty standard button to code with text. I'm in the camp of only including alt text for images with text. Otherwise, it reads awkward by screen readers (or even visually). Like the repeated "Hug Me".
Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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