You know how people say cold email sucks/is annoying/never works?
Well, this morning someone sent me a cold email.
And reader, it worked! 🎉
👇 THREAD
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Louis Nicholls 
@louisnicholls_
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Some HUUUUGE updates to Upscribe coming next week.
The best newsletter recommendation tool is about to get a whole lot better...
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Our top affiliate through Sparkloop is on pace to earn $8k next month.
has low-key built the single most valuable newsletter tool of the past 5 years, and its not particularly close.
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Any other business or entrepreneur-focused newsletters earning money by sending other newsletters referrals through ?
We're in the system and happy to pay you to send new subs our way.
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Do you have these 4 emails in your sequence?
I don't, but I will! twitter.com/louisnicholls_
This Tweet is unavailable.
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One key newsletter growth trend for 2023 👇
The 80:20 rule doesn't apply to your referral program anymore.
Instead, smart operators are following the 101:500 rule...
Put in just that little bit extra effort to be special, and get absolutely amazing results.
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Any newsletter folks using and want to swap post-signup recommendations?
h/t to for the idea
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If a restaurant was selling sushi at 1/10th of the price of other restaurants, would you risk it?
Probably a good idea to ask yourself the same question about "core" software products you rely on too 🤷♂️
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Choosing to celebrate this moment by finally writing the support article I've been procrastinating on for weeks.
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Looks like our MRR grew more in January than it did during the entire first 12 months of working on SparkLoop 📈
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Only thing I'd consider doing differently is to announce there are only eg 8/18 seats left.
Otherwise, 👨🍳💋
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Broke: "Hey { target customer } want to get on a quick sales call?"
Woke: Fun events like this👇
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Morning Brew is hosting an exclusive roundtable dinner at a sick NYC restaurant.
Only 18 seats & free for you to attend if you're chosen.
To qualify:
- Work at a brand where e-comm is majority of $
- VP-level and up
- Rev: 50MM+
- Fashion, Beauty & Home Furnishings
DM me.
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Awesome team. Jump on a media rocket ship 👇
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After tripling our headcount in Q4 and 8x'ing our revenue in 2022, The Daily Upside is expanding aggressively. Looking for:
-Head of Brand Partnerships
-Technical Product Lead
-Graphic Designer
-Copywriter
If you or anyone you know might be a fit, please apply below or DM me!
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Ay up, have you heard?
's State of Email reports are and we need your help!
First up, talk to us about the state of your email workflow. We'll crunch the numbers and share insights on how you can give your email workflow a boost.
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Replying to
The golden standard of tracking newsletter success is "The Three Rs"...
✅ replies
✅ referrals
✅ revenue
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7 powerful hacks to grow your newsletter.
Use these ASAP before everyone catches on. 👇
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i see you & 🚀🚀🚀 love to see rad people doing rad things together
2 valuable newsletters ya'll should check out
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Feeling playful and have a bit of budget to play with Facebook Ads? You'll like that one!
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NEWSLETTER OPERATORS LISTEN UP...
Did you know you can "hack" Facebook ads to get THOUSANDS of new subscribers every week... for FREE?
Here's the 5-step playbook 
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📣 Data nerds, listen up!
We've got a REALLY interesting challenge at that we need to wrestle with some data for.
Probably 1-3 days work. Well paid.
Anyone make an intro? 🙏
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First "business" podcast I've been genuinely excited about in a long time 👇
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My new video podcast, @CreatorDebates, is finally HERE! 
Every episode pits two high-profile creators against each other
To debate a hotly contested topic in the creator economy 
First two episodes are now LIVE
Every episode pits two high-profile creators against each other
To debate a hotly contested topic in the creator economy
First two episodes are now LIVE Show this thread
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There's a project I've *desperately* wanted to build at SparkLoop since day ~21.
But we always pushed it off, because we didn't have a way to do it 100x better than existing solutions.
... guess what project we're having a kick-off meeting for on Monday morning? 👀🚀🚀🚀
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… shoutouts or ads in my newsletter
4. Launched a referral program With
And a handful of other things that were less impactful but every week I would get one or two people asking if they could sponsor my newsletter
I did some research on what I could charge and…
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(and yep, I did initially write "10x" and replace it with "100x" — it's that good)
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There's a project I've *desperately* wanted to build at SparkLoop since day ~21.
But we always pushed it off, because we didn't have a way to do it 100x better than existing solutions.
... guess what project we're having a kick-off meeting for on Monday morning? 👀🚀🚀🚀
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You asked, we delivered...
A totally revamped analytics dashboard for your Upscribe widget 📈
Helping you optimize recommendations and boost your earnings!
Live in your dashboard on Monday 👇
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Considering building a niche newsletter on the side to eventually replace the income from your day job?
Give this thread a read 👇
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Here’s exactly how I built a $120k/yr newsletter business with less than 5 hours of work a week:
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Quick Partner Network update, month #5:
✅ paying out $millions/year to newsletter operators
✅ generated more new referrals *today* than in the whole month of September
✅ and more referrals so far this month than for the previous four months combined
📈📈📈
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Excited that I'll be introducing my referral program in tomorrow's newsletter.
Which means you can earn cool rewards for referring friends to sign up to my newsletter!
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Quick Partner Network update, month #5:
✅ paying out $millions/year to newsletter operators
✅ generated more new referrals *today* than in the whole month of September
✅ and more referrals so far this month than for the previous four months combined
📈📈📈
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Imagine being a newsletter operator and *not* using Upscribe 😬
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You asked, we delivered...
A totally revamped analytics dashboard for your Upscribe widget 
Helping you optimize recommendations and boost your earnings!
Live in your dashboard on Monday
Helping you optimize recommendations and boost your earnings!
Live in your dashboard on Monday 1
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I highly recommend this.
It's crazy how well this can work but very few are doing it yet.
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NEWSLETTER OPERATORS LISTEN UP...
Did you know you can "hack" Facebook ads to get THOUSANDS of new subscribers every week... for FREE?
Here's the 5-step playbook Show this thread
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Seriously...
Take 30min to start today --> add thousands of new subs to your newsletter in February.
For free 👇
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Keep track of your CPA (= how much you pay to acquire each subscriber).
As long as the CPA is lower than your Upscribe earnings boost, you earn MORE money per new subscriber than you spent to acquire them 🤯
So you can add thousands of new subs/week. Basically for free! 📈
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Start running Facebook/IG/TikTok ads.
Make sure you're running them to a landing page with Upscribe installed.
If you've never run social ads before, watch our free Masterclass with 👇
(or just hire him to do it for you)
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Wait 2 weeks while Upscribe works its magic.
Then go to your analytics page and look at your Upscribe "earnings boost".
This estimates how much $$$ you make from Upscribe every time someone new signs up to your newsletter 👇
(it's normally $3-8/sub)
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With Upscribe, you can get paid to recommend awesome newsletters to your new subscribers.
Choose 2-3 newsletters you think your audience would love, and add them to your Upscribe widget 👇
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Grab a free Upscribe account and install the recommendations widget on your newsletter landing page.
It takes ~10min and integrates with all major email platforms. No code needed.
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📣 NEWSLETTER OPERATORS LISTEN UP...
Did you know you can "hack" Facebook ads to get THOUSANDS of new subscribers every week... for FREE?
Here's the 5-step playbook 👇
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Imagine being a newsletter operator and *not* using Upscribe 😬
Quote Tweet
You asked, we delivered...
A totally revamped analytics dashboard for your Upscribe widget
Helping you optimize recommendations and boost your earnings!
Live in your dashboard on Monday
Helping you optimize recommendations and boost your earnings!
Live in your dashboard on Monday 1
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There's a reason SparkLoop drives 5x (!) faster newsletter growth than other referral tools...
... if you want a referral program that *really* gets your audience sharing, you *need* to be able to customize it to them.
Smart operators don't settle for built in solutions.
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