Now a bit of pessimism: we are contending with the fact that all of our most innovative memes and ideas will be harvested and processed into marketable commodities, sooner or later. The hedonic treadmill is not stopping
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Not to mention innovative aesthetics, those are also grist for the mill
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Odgovor korisniku/ci @cognazor
The black pill is that no actual innovation is taking place, because innovation is novelty morphing into commonplace with time as a catalyst. When the market has the tools to cannibalize itself the only thing you get is novelty replacing novelty, ad infinitum
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Odgovor korisnicima @logosnaut @cognazor
please expand fren
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Odgovor korisnicima @nosilverv @cognazor
The basic distinction between novelty and innovation is that novelty is any new idea, innovation is a new idea that changes the commonplace through time. Car=innovation Tiktok = novelty
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The market has eyes and ears everywhere, and they function so well in the digital panopticon that they have erased time as a reagent. No novel idea has the time to grow organically to the status of innovation before the market consumes it and discards it
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While material markets have other things that factor in to immunize against this cycle to a smaller or greater degree, cultural markets, merchants of abstract wares, do not. In the digital age every abstract market is a fashion market
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Low-level aesthetic expressions such as visual aesthetics in design are already a clear testimony to this phenomenon. Those aesthetics have changed from organically evolving canons spanning decades to visual novelties that last a year before market-gentrification
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Designers are literally desperate to find their 'unique voice', but even when someone manages to produce a genuinely novel expressive device among the heaps of fuming trash that such obsessions invariably spawn, here comes Nike gentrifying that aesthetics until it's uncool
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These are very localized phenomena but they signal a broader trend. What's really staggering is how the computer hasn't made a dent in culture nearly as significant as the machine did in the 20th century, it only sent preexisting cultural tropes in an autocatalytic loop
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Case in point @nosilverv does anyone even remember this shit? They were around for years before memes. The format had the time to establish itself. Meme formats now have a shelf life of a month or so; just accelerate it until memes die faster than it takes to invent thempic.twitter.com/ZNG9DyNb5q
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I had a meme idea and it was really funny, but then it turned tired and cringe and overused by the time I opened up photoshop
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Odgovor korisnicima @logosnaut @cognazor
Holy shit I remember these but only faintly as if they were from a dream-life many eons ago...
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