The world is designed. Every single thing, system, piece of communication around you is designed by someone. You won’t take me seriously until you stop seeing yourself as an individual, inconsequential gear in a mechanism and start seeing yourself as an embodiement of ALL design
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You won’t take THIS seriously until you FEEL as if, allegorically speaking, you had designed the whole world: all its glory your merit, all its flaws your fault
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Every single designer IS design. This is my metaphysics of creation. It can be hard to digest at first. Its primary value is commanding responsibility. Once you absorb it, once you’ve truly felt it, you won’t be able to approach design as a playground for adult children anymore
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Western culture began to rot when responsibility was rooted out from our consciousness by postmodern fits of “liberation”, which conceived of cultural action as pure negativa, never as affirmation. Responsibility can exist only in the affirmative. Temper tantrums are its negation
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Consider this fragment by Albe Steiner (1950s): “Designers were called upon to serve as a bridge between humanistic culture and technological culture.” These designers felt themselves key parts in the construction of the world. This kind of responsibility makes your skin crawl
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Can you accept this much responsibility for yourself? I know you can’t, because after 1968 you’ve been recast in the role of the shape happy, colour happy, self expressing autist and, admit it, you’ve grown fond of its comfort
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Every act of human creation is self expression. What distinguishes great art from mediocre art, and great design from mediocre design, is that in the latter, self-expression is a consequence of greater expression. All great creators are trying to express SOMETHING before the self
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To design is to reject living in passivity. It is, at core, spiritual disobedience against the world as a given. Every act of destruction must be modulated by the responsibility of reconstruction to perform its axial shift from hissy fit to art. Which one is it gonna be for you?
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No need to explain! :-) Me, I'm dead serious that Modernism is inhuman.
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