Authority as a shared belief system (religion, the state, etc.) has long been dismantled. Postmodernists welcomed chaos, but not for themselves as their capability of believing in something still owed debt to Modernism.
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Millennials are the first ones to enjoy the fruits of postmodern work. Born into individualistic chaos and deprived of the capability of believing in anything bigger than themselves, they worship at the church of brands. Which is, in fact, authority. A new form of it.
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@simpolism you are on point, but I believe the authority is culturally projected into brands by most millennials as a desperate attempt to gain the collective identification they’ve been deprived of, namely thay which used to lie in the aforementioned shared belief systems.Prikaži ovu nit -
Anything is ready to be thrown into ambiguity in postmodern politics. Turns out people need forms of collective belief not to lose their minds, and since they cannot find noble ones, they welcome the deception of social identification through consuming brands.
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