How big is the Passion Economy exactly? According to this fascinating study of internet creators across 9 digital platforms (including Etsy, Twitch, and YT), 17M Americans earned nearly $7Bn in income from their independent creations in 2017.https://www.recreatecoalition.org/media-center/economic-research/ …
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2) $7Bn creator income represents a TON of consumer value that wouldn't have been realized w/o platforms enabling creators to distribute their work 3) This market sizing is very conservative b/c it only tracks 9 platforms w/ the most public data. True market size is much bigger!
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"This new creative ecosystem arises directly from the extraordinary power of the internet. Creators no longer have to convince brick-and-mortar outlets to market and distribute their work. Instead, those creators can now display and market their work on an internet platform"
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For more recent writing on quantifying the passion economy -- in particular, the key metrics startups should track -- see my recent blog
https://a16z.com/2020/01/08/key-metrics-for-the-passion-economy/ …Prikaži ovu nit
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