Li Jin

@ljin18

Consumer investing . Beijing born + Midwest bred. MBA dropout. Alum: product , . Loves tech, creativity, art, & corgis.

Menlo Park, CA
Joined September 2016

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  1. Pinned Tweet
    8 Oct 2019

    New blog post! The next decade of work will be about passions, not gigs. New platforms and tools allow people to earn a livelihood using their creativity and unique skills. Thread 👇

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  2. Feb 1

    Excited about a16z's investment in , which is building the Airbnb of storage! Monetizing underutilized assets + enabling micro-entrepreneurship 😍

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  3. Feb 1

    "Many entrepreneurs conceptualize product-market fit as the point where some subset of customers love their product’s features. This conceptualization is dangerous." Awesome post from !

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  4. Retweeted
    Jan 31
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  5. Jan 30

    “People who follow a given writer or creator—especially the people who love them enough to pay for them—tend to be birds of a feather, and as soon as you give them a space to talk, form a natural community.” -

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  6. Jan 24

    Clay Christensen's work deeply influenced how I thought about not only tech & business, but also life. "How Will You Measure Your Life?" helped me through tough times post-college. Years later I met him at Summit and thanked him in-person. RIP.

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  7. Jan 22

    More thoughts on the future of creator-led communities:

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  8. Jan 22

    Founders doing interesting things here:

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  9. Jan 22

    It's the same story across many other creator verticals: audiences want to continue the conversation and engage more deeply with others who have shared interests. All of this creates an opening for a platform to better serve creators that want a home for their audiences.

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  10. Jan 22

    As a result, discussion gets fragmented across various social and messaging platforms. There's fan communities that live on Reddit, FB Groups, Slack, Discourse, etc. But none of these platforms were built with podcasters or listeners in mind!

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  11. Jan 22

    Podcast communities thriving on FB Groups is a really interesting phenomenon that details in this article. Although podcasts engender a lot of fandom & engagement, there's no native way to discuss/interact inside of most podcast apps.

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  12. Retweeted
    Jan 22

    Excited for this: you no longer have to be a 'solo founder' on Substack – you can bring your friends.

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  13. Jan 17

    Related is 's awesome blog post on the importance of networks and social capital as a driver of success:

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  14. Jan 14

    This is one of the most insightful articles I've read in a while: how networks influence our lives in ways we often don't appreciate--from our families to first jobs to relationships. "The most lasting and effective way to change your life is to change who you’re surrounded by."

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  15. Retweeted
    Jan 14

    New blog post! The promise of cloud-native games -> a new class of cloud games is emerging that will upend the entertainment experience as we know it and bring us closer to the Metaverse. How?

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  16. Jan 12

    For more recent writing on quantifying the passion economy -- in particular, the key metrics startups should track -- see my recent blog 👇

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  17. Jan 12

    "This new creative ecosystem arises directly from the extraordinary power of the internet. Creators no longer have to convince brick-and-mortar outlets to market and distribute their work. Instead, those creators can now display and market their work on an internet platform" 😍

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  18. Jan 12

    2) $7Bn creator income represents a TON of consumer value that wouldn't have been realized w/o platforms enabling creators to distribute their work 3) This market sizing is very conservative b/c it only tracks 9 platforms w/ the most public data. True market size is much bigger!

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  19. Jan 12

    I'm excited about this study for a few reasons: 1) We're at such a nascent stage in the development of this category, and it'll only grow as new platforms make it easier to monetize and connect to consumers. The study shows that earnings and creators grew 17% y/y.

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  20. Jan 12

    How big is the Passion Economy exactly? According to this fascinating study of internet creators across 9 digital platforms (including Etsy, Twitch, and YT), 17M Americans earned nearly $7Bn in income from their independent creations in 2017.

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  21. Jan 8

    2020 resolution: convert more Twitter friends to IRL friends!

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