To create the sensation of insight: 1) induce cognitive load 2) allow the subject a way to relieve it through mental effort
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like using harder language than you need to, so when people finish reading they feel like they learned something
basically hazing people to induce stockholm syndrome, but with mental effort specifically
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its like when you charge ppl more money they magically think its more valuable and works better and stuff
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like if you charge them a sort of...premium...for something that isn't that good...that's merely...mediocre
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