To create the sensation of insight: 1) induce cognitive load 2) allow the subject a way to relieve it through mental effort
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sounds almost like some kind of sales tactic or game interesting
like using harder language than you need to, so when people finish reading they feel like they learned something
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basically hazing people to induce stockholm syndrome, but with mental effort specifically
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its like when you charge ppl more money they magically think its more valuable and works better and stuff
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