To create the sensation of insight: 1) induce cognitive load 2) allow the subject a way to relieve it through mental effort
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what does that mean
it means - make something harder than it needs to be to figure out/decode, but possible
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arguably it's an example of itself
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sounds almost like some kind of sales tactic or game interesting
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like using harder language than you need to, so when people finish reading they feel like they learned something
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New conversation -
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A swing, and a miss!
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