Lisa Fast

@lisavation

UX Unicorn, citizen service at , researcher, speaker. Find me on , github and

Ottawa, Ontario
Vrijeme pridruživanja: travanj 2017.

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  1. Prikvačeni tweet
    20. stu 2018.

    So so thrilled to see has Google ad to promote our co-developed user-centred approach to vaccine hesitancy. matters when serving citizens on in a world. Notice the heading - Vaccines do not cause autism!

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  2. prije 12 sati

    Spoken by a Canadian research participant today: “I saw that was an FAQ and I thought I’d be scrolling for a while if I chose that, so I looked for a better result “ are a crutch - design your@content to have .

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  3. proslijedio/la je Tweet
    3. velj

    Worse. You'll have a broken digital thing that can never change because everyone assumes that changing the system will now cost tens or hundreds of millions of dollars. And often they are right.

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  4. proslijedio/la je Tweet
    3. velj

    Now hiring: someone stuck on LRT thinking “this is a bad user experience”. We’re looking for a web-savvy pro to lead a content design team. Read this poster. You can’t fix the train, but you can fix the CRA web presence. -

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  5. proslijedio/la je Tweet
    3. velj

    Article from about information scent. I use this concept almost daily, as a content designer, to explain why link labels and surrounding context are crucial for task success: people scan pages, looking for the most promising information scent.

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  6. proslijedio/la je Tweet
    1. velj
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  7. 31. sij

    2.

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  8. 31. sij

    Next in our series - Our adventures and experiments with Voice agents and chatbots. We learned so much!! /Fin

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  9. 31. sij

    6. Make your content readable - voice search is looking for answers in a conversational tone, not 'government gobbledegook' (I have video of a Canadian user saying this😂 ). Plain language is inclusive - it serves everyone and every algorithm. 6/

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  10. 31. sij

    5. DO Use descriptive page titles and effective headings. Make the headings the . DON'T make every heading a question. Algos are looking for answers, not questions. Answer heading example below from new Canada Child Benefit pages at 5/

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  11. 31. sij

    4. Voice search - and everyone - is looking for . Information is what your program writes for internal use. ANSWERS are what people are looking for. Put the most important answers first. More ideas in the Style Guide: 4/

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  12. 31. sij

    3. Add structured data- start with a . Apply Google's Structured data and rich results guidance. With , we added a FAQ in JSON LD structured data to this new Canada Child Benefits page: 3/

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  13. 31. sij

    2. Start with SEO. The algorithms are pretty much the same - so start by winning the snippet, Yes, there are problems with Google's approach with government - but we all have a role to play in making our content show up in search. 2/

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  14. 31. sij

    Thread for The team at wants to help you improve online service with 6 ideas for optimizing for search. The bad-good news first: 1. 🔥 New technology won't fix bad content. 1/

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  15. proslijedio/la je Tweet

    I wrote today that the US govt is not ready for . This is a perfect example -- the Commiss warns that most ingredients for our medicines come from China, so Pompeo stopping all flights from China = yikes.

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  16. proslijedio/la je Tweet
    31. sij

    Any digital analytics/data/ux geeks looking for a new challenge? Help is needed, check this out.

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  17. proslijedio/la je Tweet
    31. sij
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  18. proslijedio/la je Tweet
    30. sij

    The design team put together some ideas on how to optimize content for . Worth a read, !

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  19. proslijedio/la je Tweet
    30. sij
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  20. proslijedio/la je Tweet
    30. sij

    Public interest SEO has been something I’ve been digging deep into lately. There are... many problems.

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  21. proslijedio/la je Tweet
    30. sij
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