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Prikvačeni tweet
So so thrilled to see
@GovCanHealth has Google ad to promote our co-developed#AnswersNotInformation user-centred approach to vaccine hesitancy.#SEO matters when serving citizens on#CanadaDotCa in a#GCDigital world. Notice the heading - Vaccines do not cause autism!pic.twitter.com/CZEzrMuhVP
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Lisa Fast proslijedio/la je Tweet
Worse. You'll have a broken digital thing that can never change because everyone assumes that changing the system will now cost tens or hundreds of millions of dollars. And often they are right.
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Lisa Fast proslijedio/la je Tweet
Now hiring: someone stuck on LRT thinking “this is a bad user experience”. We’re looking for a web-savvy pro to lead a content design team. Read this poster. You can’t fix the train, but you can fix the CRA web presence.
#UX#GCjobs#OttawaLRT - https://careers-carrieres.cra-arc.gc.ca/gol-ged/wcis/pub/rtrvjbpst.action?pi=D06726B228B81EDA8FAB8EE8F0BDE0DA …pic.twitter.com/ydeeEx3kvc
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Lisa Fast proslijedio/la je Tweet
Article from
@NNgroup about information scent. I use this concept almost daily, as a content designer, to explain why link labels and surrounding context are crucial for task success: people scan pages, looking for the most promising information scent.https://www.nngroup.com/articles/information-scent/ …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Lisa Fast proslijedio/la je TweetHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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Next in our
#Voice series - Our adventures and experiments with Voice agents and chatbots. We learned so much!! /FinPrikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
6. Make your content readable - voice search is looking for answers in a conversational tone, not 'government gobbledegook' (I have video of a Canadian user saying this
). Plain language is inclusive - it serves everyone and every algorithm. https://www.canada.ca/en/treasury-board-secretariat/services/government-communications/canada-content-style-guide.html#toc6 … 6/Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
5. DO Use descriptive page titles and effective headings. Make the headings the
#AnswerNotInformation. DON'T make every heading a question. Algos are looking for answers, not questions. Answer heading example below from new Canada Child Benefit pages at@CanRevAgency 5/pic.twitter.com/A1UQRlDEAQ
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4. Voice search - and everyone - is looking for
#AnswersNotInformation. Information is what your program writes for internal use. ANSWERS are what people are looking for. Put the most important answers first. More ideas in the#CanadaDotCa Style Guide: https://www.canada.ca/en/treasury-board-secretariat/services/government-communications/canada-content-style-guide.html#wp2-1 … 4/Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
3. Add structured data- start with a
#Speakable. Apply Google's Structured data and rich results guidance. With@CanRevAgency, we added a FAQ in JSON LD structured data to this new Canada Child Benefits page: https://www.canada.ca/en/revenue-agency/services/child-family-benefits/canada-child-benefit-overview/canada-child-benefit-before-you-apply.html … 3/Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
2. Start with SEO. The algorithms are pretty much the same - so start by winning the snippet, Yes, there are problems with Google's approach with government - but we all have a role to play in making our content show up in search. 2/pic.twitter.com/c1qb2350BQ
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Thread for
#GCDigital The team at#CanadaDotCa wants to help you improve online service with 6 ideas for optimizing for#VOICE search. The bad-good news first: 1.
New technology won't fix bad content. https://blog.canada.ca/2020/01/28/voice-search-optimization.html … 1/Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Lisa Fast proslijedio/la je Tweet
I wrote today that the US govt is not ready for
#2019nCoV#coronavirus . This is a perfect example -- the@US_FDA Commiss@ScottGottliebMD warns that most ingredients for our medicines come from China, so Pompeo stopping all flights from China = yikes. https://foreignpolicy.com/2020/01/31/coronavirus-china-trump-united-states-public-health-emergency-response/ …https://twitter.com/ScottGottliebMD/status/1223301671880658944 …
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Lisa Fast proslijedio/la je Tweet
Any digital analytics/data/ux geeks looking for a new challenge? Help is needed, check this out.
#measure#GCDigital https://twitter.com/annenash14/status/1223295751238967302 …Tweet je nedostupan.Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Lisa Fast proslijedio/la je TweetHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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Lisa Fast proslijedio/la je Tweet
The
#CanadaDotCa design team put together some ideas on how to optimize content for#VoiceFirst. Worth a read,#GCDigital! https://blog.canada.ca/2020/01/28/voice-search-optimization.html …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Lisa Fast proslijedio/la je TweetHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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Lisa Fast proslijedio/la je Tweet
Public interest SEO has been something I’ve been digging deep into lately. There are... many problems.https://twitter.com/lisavation/status/1222644982479237120 …
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Lisa Fast proslijedio/la je TweetHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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