It should matter. People are storytelling animals. We have told stories for more than a hundred thousand years. We have bought objects for a few thousand years. People don't buy objects, because they don't think in objects. They buy and think in stories.https://twitter.com/jjacobs22/status/1231306086789132288 …
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Replying to @simonsarris
You can’t think about objects without stories. People who think they’re doing so are just choosing particularly dry stories about objects.
6:51 PM - 22 Feb 2020
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