If something is too expensive for most people to buy, standardize and produce in volume. If later it becomes so cheap that people are no longer price sensitive, make an artisan version. This is an eternal commercial loop.
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Replying to @mmay3r
Turn luxuries into commodities, and commodities into signaling goods.
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Replying to @naval
then starts the race to turn signaling goods into commodities
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Your kettle design says a lot about you
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Replying to @DoctorLex @naval
how much you care about what others think your kettle design says about you, says a lot about you
2 replies 1 retweet 36 likes -
The virtue is to be unconscious about the nature of your preferences
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The inescapable reality is there's always a limit, a frontier, of one's consciousness of their preferences. It can always be explored & expanded. But the more we arm marketers with data, the easier it is for them to get there before we do.
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