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You cannot become the person or agency you wish to be by doing the type of work you wished you never had to do.
There’s nothing wrong with a bandwagon if you are both the driver and willing to use the ejector seat. On yourself.
If you consider your brand an asset, quit treating your advertising like an expense.
Time is money, so give the work enough time at the agency to be done right and enough time in the public to be effective.
This is advertising – if the client isn’t having fun, you’re doing it wrong.
No one ever complains about things that make them smile.
Too many people equate smart with safe, which, in the end, is neither.
If you know why someone would want your product, you'll never be surprised by who buys your product.
If you’re making it, you’re probably not faking it.
To ease the pain of losing a pitch for political reasons, consider what you would have endured had you won.
The only thing in shorter supply than creativity is the resolve to use it.
If you can put a competitor’s logo on your ad and not tell the difference, you either have a weak ad or a weak brand voice.
Sometimes the best collaborators are the voices in your own head.
A narrative without exposition is pointless. Exposition without narrative is painful. Weave accordingly.
Proclaiming something the “latest and greatest” is too often only half true.
The sooner you realize that everyone is not a potential customer or client, the better your work – and your life – will be.
Congratulations on being the first to use a new medium to deliver a boring message and tainting it for the rest of us.
Putting a lot of effort into something is never justification for putting a lot of money behind it.
Art director @pivotmarketing and president @aigaindy. I enjoy yoga and sampling fine ales, only occasionally at the same time.
Writer, editor, adventurer. Find me at @MensJournal, @NatGeo, @NYMag, @5280Magazine, @BicyclingMag, @womensadventure, @espnW, @WomensHealthMag, @fodorstravel,
Advertising was never meant to be a long con.
A timid tone of voice never ignites great word of mouth.
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