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Many brands seek to enter new markets, yet thriving in them poses a more complex challenge. By capitalising on an interest in flavours,
#KitKat has become one of the top selling chocolate brands in#Japan.
Discover more #localisation successes here: https://bit.ly/36hkhaw pic.twitter.com/RZ5Kh4HBVB
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Over the centuries, thousands of
#languages have developed and evolved. Yet there are many that are now at risk as communities favour more dominant languages spoken by the masses. Here we look into 5 of these#endangered languages from across the globe: https://bit.ly/37zLs1O pic.twitter.com/U9pHCNdDEI
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We pride ourselves on our ability to deliver specialist services to multiple sectors. In 2019 our capabilities delivered results not only for our Market Research clients but also for those across Healthcare, Ecommerce and more. Discover more here
https://bit.ly/36wznZV pic.twitter.com/CabWNnr8VE
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A new decade, a new beginning! Did you know the Year of the Rat is the first in the Chinese Zodiac cycle?
Wishing all those celebrating tomorrow and beyond a wonderful Chinese New Year from the Language Connect team!
#ChineseNewYear
#YearoftheRat
pic.twitter.com/ffWcEN5rUL
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Emojis have opened up a new door of communication and have changed the way we interact. Used alongside localised language, emojis can help your brand create further meaning behind communications, connecting with your audience on an emotional level. https://bit.ly/374dxxN pic.twitter.com/sHQDuGnJhx
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It has been a decade full of global
#expansion and#innovation with companies from across many industries seeking to boost their presence in new markets around the world. Here are 5#brands that proved a#localised approach can have a#global impact: https://bit.ly/2NmcNfG pic.twitter.com/zy8QqDG0PZ
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Through investment in technology and linguist skills, 2019 saw our largest ever year for
#coding - used in#MarketResearch to convert open ended responses into quantifiable data for analysis. Find out more on what facilitated this growth here: https://bit.ly/364Vd7a pic.twitter.com/NOlvt0hPrC
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With technological developments, international expansion and incredible talent, 2019 was full of achievement and growth. Here we take you through some of the main highlights of one of our most successful years, and set the scene for the new decade: https://bit.ly/2R03nYj pic.twitter.com/qaY1C7QLOa
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The
#2010s saw great change across the world in all areas of life, & language was no exception. From communication through#emojis & new words in the dictionary, to#machinetranslation &#AI, here we explore how#language has evolved in the last decade. https://bit.ly/2QmGm2O pic.twitter.com/Hmhd1MwGVA
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Automated translation can help you discover the meaning of specific words. Yet it's the full sentence that communicates a message, & syntax can be easily lost when using automated tools. Could you be heading down the wrong path to localisation? https://bit.ly/2rbYnae pic.twitter.com/ZfRXMq0p1O
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Sometimes even your native language can be baffling. Here 'buffalo' has 3 meanings - Buffalo city, a bison, and the verb 'bully'. Used within a reduced relative clause it means 'Buffalo bison, that Buffalo bison bully, also bully Buffalo bison.' https://bit.ly/33gIlcd pic.twitter.com/oHTWnj4Rw5
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Where in the UK 13 is often seen as unlucky, in China there are suspicions around the number four due to the similar pronunciation of the word for death. The use or avoidance of number four should be considered when operating in Chinese markets. https://bit.ly/35plPiV pic.twitter.com/pYEpCu494W
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Online or on paper, today it can be easy to find your favourite stories in your first language, but some of the most popular novels have come from writers around the world. Have you read something by an overseas author? Let us know your favourite piece of writing below!pic.twitter.com/0CloQWJEza
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Adapting your
#branding to new markets is an excellent form of#localisation, yet without consulting an expert of the local market you run the risk of missing the mark in brand#transcreation. Get in touch today to ensure your brand is fully localised: https://bit.ly/2rr6nUr pic.twitter.com/0ojKlamnmi
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The world's population is growing, but the number of dialects spoken as a first language is in decline. Yet this doesn't mean 1 language, or even 2 or 3, fits all; through translation we can help preserve dialects and position companies in markets with localised authenticity.pic.twitter.com/O4mx7lwcHg
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In 2018
#BlackFriday brought $6.2 billion to e-commerce businesses in the US alone, yet the annual tradition isn't a global one. By transcreating the concept into White Friday, Souq were able to localise the renowned day of discounts to suit their audience.#TranslationMatterspic.twitter.com/vwmDJbBFHe
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Do you know how
#translation can impact your site's#SEO performance? Here we discuss how to optimise your localised#content to make an online impact in new markets: https://bit.ly/2WjeY6U#TranslationMatters#localisationpic.twitter.com/641w8bpQzj
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By directly coding non-English brand and open-end responses using an English code frame, our one-step process allows to us save significant costs and time for our clients, enabling market researchers to present their insights faster. Discover more here: https://bit.ly/2OhMEhI pic.twitter.com/DCfrBibwsI
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Global access may have been the foundation of Braniff Airlines but when their 'Fly in Leather' campaign was launched in the 1980s, potential interpretation was overlooked. Failing to localise could mean your campaign is remembered for the wrong reasons. https://bit.ly/31RAdy6 pic.twitter.com/aqGW3TT8hG
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Knowing how content is digested by the end user allows you to shape the content you produce accordingly. Even when targeting regions through paid media, without localised subtitles your video campaign could fail to register with your audience. https://bit.ly/2onYApd pic.twitter.com/YLXfILWXa4
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