Language Connect

@lconnect

Award-winning, global, 24/7 B2B services. Experts in , , , and much more. Part of the Ingenuity ecosystem.

London
Vrijeme pridruživanja: studeni 2008.

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  1. 3. velj

    Many brands seek to enter new markets, yet thriving in them poses a more complex challenge. By capitalising on an interest in flavours, has become one of the top selling chocolate brands in . 🍫 Discover more successes here:

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  2. 29. sij

    Over the centuries, thousands of have developed and evolved. Yet there are many that are now at risk as communities favour more dominant languages spoken by the masses. Here we look into 5 of these languages from across the globe:

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  3. 27. sij

    We pride ourselves on our ability to deliver specialist services to multiple sectors. In 2019 our capabilities delivered results not only for our Market Research clients but also for those across Healthcare, Ecommerce and more. Discover more here ➡️

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  4. 24. sij

    A new decade, a new beginning! Did you know the Year of the Rat is the first in the Chinese Zodiac cycle? 🐀 Wishing all those celebrating tomorrow and beyond a wonderful Chinese New Year from the Language Connect team!

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  5. 22. sij

    Emojis have opened up a new door of communication and have changed the way we interact. Used alongside localised language, emojis can help your brand create further meaning behind communications, connecting with your audience on an emotional level.

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  6. 15. sij

    It has been a decade full of global and with companies from across many industries seeking to boost their presence in new markets around the world. Here are 5 that proved a approach can have a impact:

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  7. 13. sij

    Through investment in technology and linguist skills, 2019 saw our largest ever year for - used in to convert open ended responses into quantifiable data for analysis. Find out more on what facilitated this growth here:

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  8. 9. sij

    With technological developments, international expansion and incredible talent, 2019 was full of achievement and growth. Here we take you through some of the main highlights of one of our most successful years, and set the scene for the new decade:

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  9. 3. sij

    The saw great change across the world in all areas of life, & language was no exception. From communication through & new words in the dictionary, to & , here we explore how has evolved in the last decade.

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  10. 19. pro 2019.

    Automated translation can help you discover the meaning of specific words. Yet it's the full sentence that communicates a message, & syntax can be easily lost when using automated tools. Could you be heading down the wrong path to localisation?

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  11. 18. pro 2019.

    Sometimes even your native language can be baffling. Here 'buffalo' has 3 meanings - Buffalo city, a bison, and the verb 'bully'. Used within a reduced relative clause it means 'Buffalo bison, that Buffalo bison bully, also bully Buffalo bison.'

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  12. 16. pro 2019.

    Where in the UK 13 is often seen as unlucky, in China there are suspicions around the number four due to the similar pronunciation of the word for death. The use or avoidance of number four should be considered when operating in Chinese markets.

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  13. 11. pro 2019.

    Online or on paper, today it can be easy to find your favourite stories in your first language, but some of the most popular novels have come from writers around the world. Have you read something by an overseas author? Let us know your favourite piece of writing below!

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  14. 9. pro 2019.

    Adapting your to new markets is an excellent form of , yet without consulting an expert of the local market you run the risk of missing the mark in brand . Get in touch today to ensure your brand is fully localised:

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  15. 3. pro 2019.

    The world's population is growing, but the number of dialects spoken as a first language is in decline. Yet this doesn't mean 1 language, or even 2 or 3, fits all; through translation we can help preserve dialects and position companies in markets with localised authenticity.

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  16. 29. stu 2019.

    In 2018 brought $6.2 billion to e-commerce businesses in the US alone, yet the annual tradition isn't a global one. By transcreating the concept into White Friday, Souq were able to localise the renowned day of discounts to suit their audience.

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  17. 25. stu 2019.

    Do you know how can impact your site's performance? Here we discuss how to optimise your localised to make an online impact in new markets:

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  18. 19. stu 2019.

    By directly coding non-English brand and open-end responses using an English code frame, our one-step process allows to us save significant costs and time for our clients, enabling market researchers to present their insights faster. Discover more here:

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  19. 18. stu 2019.

    Global access may have been the foundation of Braniff Airlines but when their 'Fly in Leather' campaign was launched in the 1980s, potential interpretation was overlooked. Failing to localise could mean your campaign is remembered for the wrong reasons.

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  20. 13. stu 2019.

    Knowing how content is digested by the end user allows you to shape the content you produce accordingly. Even when targeting regions through paid media, without localised subtitles your video campaign could fail to register with your audience.

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