More than that, the sales departments don't understand ad tech, bad ad tech, or what makes it bad or good b/c no one explains it to them.
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Replying to @Chronotope
Publishers making snowfall-style-tech is sexy. Publishers innovating advertising is not. http://www.niemanlab.org/?s=advertising&post_type=post … This is a *very* bad thing.
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Replying to @Chronotope
Seriously. Someone name for me the last time a pub built a tool to have ads run better? Native doesn't count b/c it is a publishing tool.
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Replying to @Chronotope
Some companies are slowly starting to get it b/c they don't have a choice. But seriously...
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Replying to @Chronotope
... If editors and writers had cared about how the business *works* before 2010 we prob could have "saved journalism" long ago.
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Replying to @Chronotope
@Chronotope there are plenty of journalists who understand how biz works, but publishers like to patronize them by saying they don't1 reply 0 retweets 1 like -
Replying to @lawrencehurley
@lawrencehurley Maybe plenty as a number, but not as a percentage of total. We're *still* training journos to think of nothing but writing.2 replies 0 retweets 0 likes
@Chronotope well, I never went to J-school ;)
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Replying to @lawrencehurley
@Chronotope but I agree, they should teach that stuff0 replies 0 retweets 1 likeThanks. Twitter will use this to make your timeline better. UndoUndo
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