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California became the first state in the nation to adopt a law requiring large retail stores to provide gender neutral toy sections under a bill signed by Gov. Gavin Newsom.https://www.latimes.com/california/story/2021-10-09/california-will-require-large-retailers-to-provide-gender-neutral-toy-sections …
The new law, which takes effect in 2024, says that retail stores with 500 or more employees must sell some toys and childcare products outside of areas specifically labeled by gender. https://www.latimes.com/california/story/2021-10-09/california-will-require-large-retailers-to-provide-gender-neutral-toy-sections …pic.twitter.com/0GCKZx7Nmi
The law continues a gradual shift in the retail industry away from strictly marketing kid’s products under traditional gender stereotypes. Target dropped boys & girls toy sections in 2015. Other stores have since moved away from gender-specific labels.https://www.latimes.com/california/story/2021-10-09/california-will-require-large-retailers-to-provide-gender-neutral-toy-sections …
Assemblyman Evan Low (D-Campbell), who introduced the legislation, said the daughter of one of his staff members inspired the bill when the girl questioned why she had to go to the boys section to find certain toys. https://www.latimes.com/california/story/2021-10-09/california-will-require-large-retailers-to-provide-gender-neutral-toy-sections …pic.twitter.com/GfWNXYJ5ZW
Campbell Leaper, a distinguished professor of psychology at UC Santa Cruz, said companies began using gender labels and pink and blue indicators to market products specifically to girls or boys during the 1940s and 1950s. https://www.latimes.com/california/story/2021-10-09/california-will-require-large-retailers-to-provide-gender-neutral-toy-sections …pic.twitter.com/z0gaxgwnMA
Kids learn spatial skills from construction toys, for example, which can help later on when they learn math in school. Similarly, playing with house sets or dolls teach kids socio-emotional skills, which can improve their ability to communicate. https://www.latimes.com/california/story/2021-10-09/california-will-require-large-retailers-to-provide-gender-neutral-toy-sections …pic.twitter.com/cAKD7Y2Ev8
Democratic lawmakers received criticism for so-called nanny state governing as the proposal moved through the Legislature this year.
Read more @tarynluna athttps://www.latimes.com/california/story/2021-10-09/california-will-require-large-retailers-to-provide-gender-neutral-toy-sections …
Why 500+ employees?
Typically a small business has been defined as a company with 1-500 employees. So they are only mandating the ‘large companies’.
That's new! PROGRESS! Toy stores are gonna have to start carrying blocks, Monopoly and Legos now!!!!! YES!!!!!
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