What company that doesn't already have their marketing well covered (in a far more controlled way) and their names well known is trying to claim gameplay videos, issuing takedowns, etc?
I blame Mickey Mouse and Disney. Which is also why we're FINALLY seeing things enter the public domain again - they changed their tactic to protect the damned mouse.
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The Mickey Mouse curve, if you're wanting to k now about that blame. Though realistically that's only part of it. DMCA largely came about to fight piracy online. Downloading music (before digital downloads were even a thing), ripping CDs and DVDs, etc. That's also why DRM.
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Back when...this kind of thing made enough sense at a glance if you had any digital library, the joke needed no justification or explanation: http://mafiaa.org/press_room/
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Wait what's micky got to do with it?
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