Identity isn’t necessary for the elite or the super rich. It’s necessary for the masses, the actual corpus of society, to realize & define themselves. Stripping them off it leads to several socially destabilizing issues as we are seeing now.
Shit by defining themselves as high IQ and a part of the elite they have a new identity derived from recognizing themselves as such. It’s inescapable. Bezos probably considers himself the same tribe as musk or thiel or other billionaires. They just don’t identify w little people