“Your challenge as an entrepreneur trying to raise venture capital is to keep peeling layers of risk off of your particular onion until the VCs say "yes" -- until ... investing in your startup doesn't look terrifying and merely looks risky.“ https://pmarchive.com/guide_to_startups_part2.html …
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“Never, ever say that you have no competitors. That signals naivete. Great markets draw competitors, and so if you really have no competition, you must not be in a great market.”
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“And never, ever say your market projections indicate you're going to be hugely successful if you get only 2% of your (extremely large) market. If you're going after 2% of a large market, that means the larger companies that are going to take the other 98% are going to kill you.”
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“The most valuable thing you can do is actually build your product. When in doubt, focus on that.”
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