In traditional SEO, the users have a choice of results to pick and choose. In Voice, they get only one result. Only one. And the one is decided by?
Imagine how the world would be if Google only provided the "I am feeling lucky" button
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What would be your SEO strategy? /2
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I was talking recently to a professional marketing person. Someone who has been around for a while and worked on multiple brands. He was completely unprepared for this world which turns everything on its head from what he has been doing all these years. And he is not alone.
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