Last night I hung out with @lyzl. It was great for a variety of reasons, not least of which was how she, Matrix-like, instantly downloaded into my brain all of the gossip about the goings on Cedar Rapids.
Mostly importantly, I learned about this thing called “newbo evolve.”
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I was instructed to add this context first.pic.twitter.com/oBc0zXT4ap
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“Newbo evolve” was this sort of fancy South by Southwest festival that the Cedar Rapids tourism bureau was going to put on in 2018. You can tell this is going to be a good story because this is how the local paper starts its story about what happened.pic.twitter.com/ohvZ2tLb8v
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Look at this lineup! Kelly Clarkson! Maroon 5! Adam Rippon! A zip line across the river! But more importantly, look at the price. https://www.thegazette.com/subject/news/business/newbo-evolve-cedar-rapids-iowa-festival-loses-money-go-top-stories-2018-20181231 …pic.twitter.com/UJYCqKwMlN
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SUFFICE IT TO SAY, the great citizens of lovely Cedar Rapids did not exactly SPRINT out of their houses to claim their $375 tickets. “The Zip line never was built” is sort of the “For sale: baby shoes, never worn” of this particular story. https://www.thegazette.com/subject/news/business/newbo-evolve-cedar-rapids-iowa-festival-loses-money-go-top-stories-2018-20181231 …pic.twitter.com/4CsMkdIsjR
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It was a $2.3 million disaster. Functionaries were guillotined from their various positions. Checks were bounced. Money was owed.pic.twitter.com/4h9tEbOWap
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One gathers the sense from the Gazette that justice was not done. https://www.thegazette.com/subject/news/business/newbo-evolve-cedar-rapids-iowa-festival-loses-money-go-top-stories-2018-20181231 …pic.twitter.com/ELnyHH9oXZ
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Time has gone by. Wounds have not fully healed. But newbo evolve continued to slowly recede into history. Then, a few days ago... newbo evolve re-emerges, phantom-like, from the ashes. https://www.thegazette.com/subject/news/government/thousands-of-unused-newbo-evolve-cups-for-sale-at-cedar-rapids-antiques-store-20191030 …pic.twitter.com/C6VxeRZMwe
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With a name like "newbo evolve" its really a shocker it didn't take off.
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