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Kobie Fuller Retweeted
Believe in something, even if it means sacrificing everything.
#JustDoItpic.twitter.com/SRWkMIDdaO
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Kobie Fuller Retweeted
Apeel
-- live in Costco/Harps and now scaling with a new investment! We've been proud to support the @apeelsciences journey from the beginning - don't miss this SoCal company changing the world!https://bloom.bg/2OyI4LdThanks. Twitter will use this to make your timeline better. UndoUndo -
Kobie Fuller Retweeted
"Work with people who share your values" and other lessons from
@karanortman via@forbes#marissaperetzhttps://bit.ly/2LtO4qhThanks. Twitter will use this to make your timeline better. UndoUndo -
Kobie Fuller Retweeted
Thrilled announce
@parachutehome $30M equity raise! My post below on why@arielkaye and team are uniquely positioned to win home.https://insights.upfront.com/meet-parachute-the-modern-home-textiles-company-thats-turned-home-products-into-identity-bc298ae1cac8 …Thanks. Twitter will use this to make your timeline better. UndoUndo -
Excited to welcome
@PeakSpanCapital to the@cordialinc team! Have so many amazing things we are delivering to marketers (with a lot of great things still up our sleeves)!https://techcrunch.com/2018/06/27/cordial-series-b/ …Thanks. Twitter will use this to make your timeline better. UndoUndo -
Tomorrow
@TheWaveVR and@theglitchmob launch a new piece setting the bar even higher for VR with the immersive “See Without Eyes” album experience.

pic.twitter.com/MzQ9eScqgD
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Kobie Fuller Retweeted
Legit Next Level Thinking: “The Bridge Summit”

#Innovation#Visionaries#Technologies#Entrepreneurial#Artists#Sustainability#Inspirational#Ideas#Trends#Markets#Resilience@nextplaycapital@upfrontvc@kobiefuller@q_unionsquareve@IVP@aileenlee@ryannece@JulesMaltzpic.twitter.com/KIh8vcH1HE – at Nasdaq Enterpreneurial Center
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We've known
@DerekjAndersen for years and if there's anyone who can do this, it's him. We at@upfrontvc are excited to help build this category with him and the@bevylabs team.Show this threadThanks. Twitter will use this to make your timeline better. UndoUndo -
Derek’s experience helping build Startup Grind, a platform that has organized a staggering 7K events reaching 2M entrepreneurs, makes him uniquely positioned to build this platform.
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And of course, millennials and gen Z are prioritizing experiences more than anything else; smart brands have the opportunity to get ahead should they invest in these tactics.
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Whether its an organization like Atlassian bringing their developers together or Duolingo helping people practice a language together, customer-driven, in-person connections are applicable to every brand on the planet.
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It’s even more powerful and effective through events on a MASSIVE scale that are run by customers but powered by the brand owner, in a brand-aligned way.
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But traditionally this is hard to scale because the marketing team can’t be everywhere at once - even though customers actually are!
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It turns your customers into your best marketing, sales and support team.
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The in-person experience is emotionally powerful on a level that pure digital touch-points can’t match. It builds your brand in a way that paid search or FB ads could never do.
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Magic happens in bringing people physically together where the brand is the glue that binds them. It becomes electric when done correctly and helps bring more people outside of the customer base in.
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Why is this important? Because customer to customer marketing is one of the most powerful and effective tactics any brand can do, period.
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