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Kishan Gupta
@kishan_guptas
CEO and Co-founder | Making app experiences positive and effortless. “One of the most critical lessons in product is knowing what we can’t know” ― MC
San Franciscobit.ly/36xxNwLJoined February 2013

Kishan Gupta’s Tweets

At we combine #productanalytics and #userbehavior insights in a single solution that improves digital experiences. Collin McKernan has spotted our work & we are glad to be featured on his list of companies driving product excellence.
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Marketing in times of economic instability doesn’t have to imply groping in the dark. On the contrary, this is when you should leverage your analytical resources and shed light on new opportunities. Here are my recommendations for a successful 2023.
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What will 2023 bring for the mobile marketing industry❓ We’ve talked to our favorite experts💙 @peggyanne, @lucamastrorocco, Niels from @TweetSingular, Lina from @SplitMetrics, @HannahParvaz, Nikita from @adaptyteam, @kishan_guptas from @uxcam💙 👉 ow.ly/knvO50LXbK6
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📈 In 2023, more web-based businesses will be opting to develop mobile apps. What does it mean to be a product manager in the mobile era? Our practical guide to Mobile App Product Management has the answers: bit.ly/3EMjxNV #productmanagement #mobile #appanalytics
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Every #productmanager will face a HiPPO (highest paid person’s opinion) at some point in their career. ▶️ Watch episode 01 of the video edition of my blog Getting to the Why, where I talk about the soft & hard skills you need to get your ideas across.
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We are thrilled to be sponsoring such meaningful discussions as this one between & 🎧 Make sure to listen if you want to unlock insights that cannot be found elsewhere.
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🎙️ UXCam is proud to sponsor this episode of the @20vcFund podcast! spoti.fi/3S5W0N9 @HarryStebbings and @shreyas dig into: 🎧 Whether product management is a science or an art. 🎧 Metrics that all product teams should be focusing on. #productmanagement #productmanager
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PMs are like studio movie producers. It’s their job to make sure: 1. The talent shows up & does their job (engineers). 2. The director doesn’t completely go off the rails & changes the entire script (leadership). 3. Studio goals are met under budget & on time (stakeholders)
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📲 Whether you’re hungry, need a ride — or trying to figure out who starred in that movie? — the knee-jerk reaction is to reach for your smartphone. 💭 In my latest article, I share my thoughts on brands that took the mobile opportunity by the horns.
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UX decisions are never based on artistic opinion. You always have one or more of the following in your pocket to justify a decision: 1. User research results & user testing results 2. Heuristics and design principles 3. Consistency with design system or existing proven patterns
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😕 Notice a big drop-off in sign-ups in your app? Narrowing down the reason is easier than you think. Even needs help accurately pinpointing the frustrations with their app. 👉 Watch this video to see how Costa Coffee uses UXCam to increase sign-ups by 15%.
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Highly insightful!
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🧐Can you ignore the HiPPO in the room? The HiPPO effect encourages authority bias to influence business decisions, instead of important data. What has been your personal experience with the HiPPO effect? A visual thread🧵
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