Join our referral campaign here to get a R100 voucher off your next purchase, why win once when you can win twice? Happy International Women's day babes! π
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Kirsty Sharman
@kirstycarrot
Product Builder β’ Growth Marketer β’ Founder @ referral-factory.com β’ I also write for and β’ Ask me how to get more referrals 
Kirsty Sharmanβs Tweets
Weβve just rolled out our biggest system upgrade to date, packed with features that will make it easier than ever to build your own referral program, track its success, and reward your customers for spreading the word about your business. Click to see all our new featuresππ§΅
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My whole life in SaaS π€£
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Everyone thinks that Big Tech layoffs are a sign of tech industry decline.
I think it's simply good course correction -- an incredible opportunity to fix and reset culture.
What emerges is hungrier and stronger -- not sadder and in decline as the media is portraying.
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I've never seen so many get-rich-quick buzzwords in one ad π
The treasure chest is cool though.
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Just got a cold email that looks like this.
The font and colours shocked me so much i read the mail π€£
Is this email a new kind of growth hack?
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'Great first draft' π€£
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me: *sends client final design*
client: it's a nice start
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Watching the Bernie Madoff series on Netflix.
βI found articles about him in magazine and the so I took that as this guy is goodβ
It seems we never learn that press is often more about what people want you to think about them, than the truth.
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I think about this all the time. We all live in our own little bubbles really.
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"Your personal experiences make up maybe 0.00000001% of whatβs happened in the world but maybe 80% of how you think the world works."
-@morganhousel
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Know anyone that wants to launch a referral program in 2023?
Send em our way and earn $200 per referral π
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ChatGPT is definitely going to help marketers make more content, more often. It's incredible.
But with more content also comes more activity on everyones feed. Meaning it won't really solve the problem of standing out.
And that really is the only way to win at marketing π€
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In 2001 asserted that great software takes 10 years to build/mature. Much has changed since β01, but much is still the sameβ¦
So what do you believe? Explain why below π
- Yup - takes many years!62.1%
- No way!37.9%
29 votesFinal results
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ChatGPT knows what it's talking about π₯°
You can now launch a referral program without writing a line of code too (it works by connecting your CRM).
Looking forward to 2023 π
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Charlie Munger turns 99 today! He's taught the world so much with his direct approach to life. This is one of his quotes that hit home for me a few years back π
"Knowing what you don't know is more useful than being brilliant".
Forever grateful for that lesson π
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When Matt Levine wrote The Crypto Story there was a "repose" in the sector. Then FTX collapsed
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Salesforce is ceding the startup CRM market to HubSpot
Does it matter?
Maybe not. Salesforce is focused on $100m+ deals, and SFA/CRM is a minority of their revenue
Perhaps theyβll still get them when they cross $50m, $100m ARR
But maybe someday, they β¦ wonβt anymore
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I just found a plugin that can scan any HTML website, and create an exact file of the site - with almost 100% accuracy.
Insane π€―
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We went into 2022 with a team of three. 2022 was a wild ride! year end function in Yerevan π¦π² π³π±πΏπ¦
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Always takes longer than you think. Keep going π
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Not all startup successes are made overnight.
In fact most are not.
If you feel like you're grinding hard but not getting the recognition you deserve; take a look at this chart.
Then get back to work.
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If you made it this far, and found the tips helpful, please hit the retweet button. It really will make my day π€©
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And donβt forgetβ¦ the best marketing in the world canβt sell a shit product or service (for long). Make sure what youβre marketing is something people actually want or need in 2023 ππ»
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Build integrations or get certified as a service provider - customers often look for new tools or services INSIDE the app stores of the current products they use... searching doesn't always start on Google π
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Ask your current customers to #SpreadTheWord about your business. It really is the easiest way to turn one customer into two. If you don't already have a referral program, 2023 is the year to launch one π£
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You canβt do SEO quickly, but you can buy it. See what lists and articles already rank for your top keywords and buy the top spots. CPC rates are higher than google ads, but the quality of leads are too π
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Build branding into your product or service - if you are marketing a product and you donβt have a lower priced plan with branding, youβre missing a trick πͺ§
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Maximize your ad budget for buyers with high intent. Itβs much easier to convert someone looking for what you already have, than it is to convince someone to try something new π
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Everyone automates everything these days. Going old school is now what stands out. Pick up the phone, send a letter, do something other marketers are too lazy to do π
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It costs less to get more revenue from your current customers than to acquire new ones. Donβt forget that retention needs just as much focus as acquisition π«Ά
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Acquiring new customers is harder than ever. Marketing budgets are shrinking and competition is heating up π₯
Youβll need to do something different to get ahead in 2023.
These are my biggest marketing lessons that I'll carry forward into 2023.
𧡠time...
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Organic reach on Twitter is better than I thought.
Many people are reading. Few are engaging or posting though.
Iβve found that the tweeting muscle works like all others. The less you flex it the harder it is to get back into it!
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When I started out in marketing you needed designers or coders to do all of this...
π Create banners / pop-ups
π Build landing pages / websites
π Build referral programs / forms
π Design ad creative
π Integrate apps / data
#NoCode really has changed the game!
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Check it out π
Here's a calculator that will show you how many referrals you could get, simply by asking your own customers to #SpreadTheWord π’
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We built a tool to calculate how many referrals your business could generate annually.
Try it below to quantity exactly what your business is losing by not having a referral program.
: referral-factory.com/product/referr
: referral-factory.com/product/referr
Top SaaStr podcast episodes of 2022!
#10. SaaStr 544: People, Process and Product: A Product Leaderβs First 90 Days with CPO
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When it gets close to the holidays but you're in SaaS which runs 365 days a year π
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