This shift in strategy undermines consensus, which is the core principle of how democracy is supposed to work. It could be a factor in why more fringe, extreme candidates are doing better in elections globally because they have a powerful distribution mechanism that propagates
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their messages at cheaper cost than more moderate, rational candidates.
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To be fair, Hillary also did not use Facebook well, see
@lizzadwoskin's story from last October. https://www.washingtonpost.com/politics/trump-campaigns-embrace-of-facebook-shows-companys-growing-reach-in-elections/2017/10/08/e5e5f156-a93b-11e7-b3aa-c0e2e1d41e38_story.html …pic.twitter.com/kfcjR2Ql8N
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But also, in other mediums, providers are supposed to keep a political file w/ records of rates charged, dates and spots of slots aired so there is more transparency and public accountability required for broadcast political advertising. http://www.rab.com/public/political/2017/2017Political%20Handbook.pdf …pic.twitter.com/7Xifp9jGJx
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Not sure I agree: Democracy is premised upon deliberating and coming to a consensus. "Power is power, Lord Baelish." Cersei Lannister In economics esp, the powerful (wealth/land/banks/biz) rarely concede anything. In the recent US Tax Act all the power groups were made happy.
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+1 re: hyperefficiency. $0.06c vs $1.06c is huge.
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I think that was always something of an illusion, even if it did guide spending. Activated bases aren't necessarily "fringe" or bad. Victory beats consensus.
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The Internet is an accelerant of partisanship for sure (general elections = a war of turnout), but our Democracy has been here before, no? See turn of the century, when news as filtered through local pubs with names like "The Santa Rosa Press Democrat"..
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