I can’t believe this tweet isn’t going viral. Do people not really care that Facebook may have systematically charged the Clinton campaign an order of magnitude or two more than it was charging Trump to reach American voters? (Which is not allowed in other mediums by law.)https://twitter.com/parscale/status/967516077956755457 …
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FB works by giving you credit for actual engagement. If people engage, the prices drop over time for a given campaign. They aren’t deciding a priori what to discount, it happens as you run the campaign
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So stuff that works — gets people to like or share it — is the name of the game. Just like a tv ad or a direct mail piece or an email. FB can track it unlike the others, but that’s what a political campaign *is*.
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And presidential campaigns have *always* been a mix of hope and fear. Lee Atwater or James Carville would be right at home here. And I actually think that’s the way it should be. It’s a no holds barred contest and we want the *winner*, not the best person, to be president
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Decades ago Marshall Macluen wrote "The Medium Is The Message", the book and the most repeated phrase . The word "clickbait" is right on. We get "winners" but not better people.
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Yes, my point is that this has been true for all elections (or at least most) and certainly before FB came around
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This is exactly it. I worked at Twitter for 3 years. Click bait and extremist 'gotcha' memes get shared and interacted with way more and drives pricing way down.
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And now it is driving people to leave facebook, which is part of why Twitter is doing well.
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Translation: There must be a way to explain how Clinton's $1.2 billion campaign lost to a corrupt moron like Trump.
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Facebook is making changes to ferret out Bots!
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Sounds like a person trying to use big words to still make excuses for a failed candidate. Get over it.
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