I can’t believe this tweet isn’t going viral. Do people not really care that Facebook may have systematically charged the Clinton campaign an order of magnitude or two more than it was charging Trump to reach American voters? (Which is not allowed in other mediums by law.)https://twitter.com/parscale/status/967516077956755457 …
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Having spent $40M there, I’d love more data from them myself! But this is the *nature* of ads on FB or google which factor in engagement. Expertise in running campaigns *should* give you a massive multiplier on effectiveness
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In a private sector context where you’re acquiring customers, this makes sense. But in a public or good governance context, you’re giving engaging or inflammatory (or outright false) paid messaging a significant cost advantage when reaching voters.
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the way the dynamics of FB’s platform may charge extremist, inflammatory messaging a fraction of the cost of more moderate, pragmatic messaging — which has troubling implications for the cohesiveness of democracies globally going forward.
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FB works by giving you credit for actual engagement. If people engage, the prices drop over time for a given campaign. They aren’t deciding a priori what to discount, it happens as you run the campaign
End of conversation
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The viral RTs sure seem to favor her though, is Facebook definitely the opposite?
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over Trump?
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Hillary didn't have russians posting against tramp; just her.
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She had the entire media on her side. She had movie stars and music stars non stop advertising for her. Her campaign spent wayyyyy more than Trump so shut up about a few memes that were shared on Facebook. You have so many excuses
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"there is evidence' and 'we don't have access' to support the first assertion, should not be used in the same paragraph.
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Didn't she have
@davidbrockdc@CTR_NYC paid social media army working for her?Thanks. Twitter will use this to make your timeline better. UndoUndo
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