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kimmaicutler's profile
Kim-Mai Cutler
Kim-Mai Cutler
Kim-Mai Cutler
Verified account
@kimmaicutler

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Kim-Mai CutlerVerified account

@kimmaicutler

Partner at @initialized. Previously @techcrunch. When life hands me lemons, I make tarte au citron.

San Francisco
medium.com/initialized-ca…
Joined April 2008

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    Kim-Mai Cutler‏Verified account @kimmaicutler 25 Feb 2018
    • Report Tweet
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    Kim-Mai Cutler Retweeted Brad Parscale

    I can’t believe this tweet isn’t going viral. Do people not really care that Facebook may have systematically charged the Clinton campaign an order of magnitude or two more than it was charging Trump to reach American voters? (Which is not allowed in other mediums by law.)https://twitter.com/parscale/status/967516077956755457 …

    Kim-Mai Cutler added,

    Brad ParscaleVerified account @parscale
    Replying to @nxthompson
    I bet we were 100x to 200x her. We had CPMs that were pennies in some cases. This is why @realDonaldTrump was a perfect candidate for FaceBook.
    3:46 PM - 25 Feb 2018
    • 6,310 Retweets
    • 11,272 Likes
    • kenyadad12 Rick Dean teri t Tonantzin Virginia Storey Nuni✍🏼 Miki Hart ➕Shogun Deborah Green
    948 replies 6,310 retweets 11,272 likes
      1. New conversation
      2. Chris Tolles‏ @tolles 25 Feb 2018
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        Replying to @kimmaicutler

        Uh, no. Trump’s ads got shared so they reached more people. Clinton could have made her ads better. Also, targeting different demos costs vastly different $. Saying she got charged more is pretty misleading

        62 replies 34 retweets 410 likes
      3. Kim-Mai Cutler‏Verified account @kimmaicutler 25 Feb 2018
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        Replying to @tolles

        There is evidence that her campaign simply did not put in the same level of effort into the FB platform. But also we don’t have access to the data to give us a clearer picture of how much it is on the campaign versus whether there is something more structurally unsavory like

        55 replies 25 retweets 278 likes
      4. 6 more replies
      1. New conversation
      2. Kim-Mai Cutler‏Verified account @kimmaicutler 26 Feb 2018
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        Replying to @TimLimDC @JeffreyTWebb @Google

        but do you that these new norms intersect with historical standards for political advertising pricing for competing candidates in a way that is inequitable, non-transparent and/or corrosive? FB sets the standards for how users share/consume.

        14 replies 4 retweets 72 likes
      3. Jeffrey Webb‏ @JeffreyTWebb 26 Feb 2018
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        Replying to @kimmaicutler @TimLimDC @Google

        Typing up longer thoughts on this now (I literally used to be on the Google team that sells ads I candidates) - if you know anywhere that might want to publish them by all means let me know :)

        2 replies 1 retweet 10 likes
      4. 1 more reply
      1. New conversation
      2. Central NJ Yimby 🇺🇸 🚲 🏙‏ @YIMBY_Princeton 25 Feb 2018
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        Replying to @kimmaicutler

        Facebook adverts are cheaper per impression if the ads get a lot of clicks. All this shows is that Trump troll ads got more clicks than Hillary ads. I can believe that, because Hillary's content was usually worthy-but-dull, whereas Trump troll content was scandal-y.

        27 replies 25 retweets 162 likes
      3. Kim-Mai Cutler‏Verified account @kimmaicutler 25 Feb 2018
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        Replying to @YIMBY_Princeton

        Yes but if the main media system that 2B people use structurally favors extremist messaging at a price differential that is unprecedented in media history, isn’t that a matter of public concern?

        25 replies 45 retweets 482 likes
      4. 3 more replies
      1. New conversation
      2. Kim-Mai Cutler‏Verified account @kimmaicutler 26 Feb 2018
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        Replying to @chelawhita

        Then why do former Facebook employees think it’s a problem? https://www.wired.com/story/how-trump-conquered-facebookwithout-russian-ads/ …

        2 replies 1 retweet 13 likes
      3. Chelsea‏ @chelawhita 26 Feb 2018
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        Replying to @kimmaicutler

        The thing about your tweet is that a company "systematically charging" one candidate more is different than one group exploiting the system. Not saying it's good but it's not as if Facebook made a choice to charge her more specifically. It's how it was set up

        1 reply 0 retweets 2 likes
      4. 3 more replies
      1. New conversation
      2. Watson Ladd‏ @WatsonLadd 25 Feb 2018
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        Replying to @kimmaicutler

        Conversion rate differentials affect ad pricing. Not clear what fairness should mean in this context.

        2 replies 0 retweets 25 likes
      3. Kim-Mai Cutler‏Verified account @kimmaicutler 25 Feb 2018
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        Replying to @WatsonLadd

        I totally get that. But the public should have access to the data and then there should be a discourse or process to determine what fairness is rather than ceding it to an opaque entity, whose system reaching 2B ppl structurally disseminates false or inflammatory paid messages at

        12 replies 14 retweets 121 likes
      4. 4 more replies

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