Bingo !!
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My answer: never.
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I imagine, like, BET, Source, Telemundo etc would find it useful to target ads by race
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One canonical example: black hair care products.
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There are many legitimate reasons to exclude all races except one or two from advertisements, which is functionally the same thing. This change is at best cosmetic until they decide the only way to comply is to nerf their ad targeting functionality.
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Any diversity scholarship for non-white students?
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If they were not a monstrous monopoly: probably whenever - do what they want. Given monopoly status? Never. Or at least provide paths (paid, other) to avoid slicing and dicing your data like a product.
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What’s the best ROI for the ad? Maybe you’d differentiate based on performance?
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When you've got a Plan to stick it to The Man.
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Wal-Mart will say “Thank you!” Minority-owned businesses targeting minority demos will experience higher costs if ads have to reach everyone. (Excluding non-target segments usually saves $$s.) Makes them less competitive viz mass-merchandisers who routinely reach everyone.
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