The name is dumb and insensitive and they should fire their PR person, but the idea doesn't seem nuts to me.
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(alternately, they did an amazing job with PR. Now everyone knows what/who they are.)
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it's the name. Even their latest medium post is about their name.Thanks. Twitter will use this to make your timeline better. UndoUndo
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And maybe their vans--this one is parked outside my office in SOMA right now.pic.twitter.com/YyCYq7Bmuo
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Why do people hate them so much?
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It's not just that, it's "disruption language" - they say they want to kill retail, not fill empty spaces
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And deservedly so. An own-goal for the ages.
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