Will it still work in a general election though, especially given how things have changed in the last few months, and states may have no choice but to widen access to mail-in ballets given there is no physical way the pandemic can be contained by November?
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The glaring problem I see is that Biden hasn’t realized he needs to build trust. He’s currently focused on running a campaign based on “but I’m not Trump”, and an assumed victory based on his association with President Obama.
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Obama's 2012 primary numbers, when unopposed, were meaningless. Trump spending real money to run up the GOP primary score for no reason isn't a story, except as another reflection of his ego.
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If FB is on your side, it’s going to be a more effective tool for you, and none of the help need be visible till after the fact, if then
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It is critical that the democrats figure out how to use Facebook effectively. How hard it to copy the playbook? FB is magic, use it
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Excellent question.
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Advertising impact is cumulative. So is data collection. Advertise early, often to displace rival messaging and condition voters with your imagery, sounds, words. Test what works. Primary behavior improves chances for GOTV and loyalty.
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