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kimmaicutler's profile
Kim-Mai Cutler
Kim-Mai Cutler
Kim-Mai Cutler
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@kimmaicutler

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Kim-Mai CutlerVerified account

@kimmaicutler

Partner at @initialized. Previously @techcrunch. When life hands me lemons, I make tarte au citron.

San Francisco
medium.com/initialized-ca…
Joined April 2008

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    1. Rachel Thomas‏ @math_rachel Jan 4
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      Techno-utopian mythologies promote social media as a fundamentally democratizing force, yet social media has enabled charismatic, personality-centered modes of authoritarianism, and micro-celebrity practices are aligned w/ anti-progressive & conspiratorial politics. -- @beccalewpic.twitter.com/wXQR0hkwxs

      Just as the Internet and social platforms more broadly have been accompanied by a
range of techno-utopian mythologies, so too has participatory culture and micro-celebrity. These mythologies, promoted through mainstream media discourses, technology
firms, and at times, in academic scholarship, often highlight the potential of social
media to promote progressive ideals of social equality. Specifically, they promote
so
      3 replies 101 retweets 282 likes
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    2. Rachel Thomas‏ @math_rachel Jan 4
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      These quotes are from “This Is What the News Won’t Show You”: YouTube Creators and the Reactionary Politics of Micro-celebrity, by @beccalew https://journals.sagepub.com/doi/pdf/10.1177/1527476419879919 …pic.twitter.com/C03OaIenrT

      Abstract
This article explores the implications of micro-celebrity practices employed by political
and ideological influencers on YouTube. I take a case study approach, performing a
content analysis of the videos from three political YouTubers from January 1, 2017, to
April 1, 2018. My analysis reveals that for these influencers, micro-celebrity practices
are not only a business strategy but also a political stance t
      4 replies 14 retweets 53 likes
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    3. Rachel Thomas‏ @math_rachel Jan 4
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      Certain influencers conflate mainstream media with social justice politics. By positioning themselves as an alternative, microcelebrities on YouTube can attract audiences to reactionary viewpoints & align qualities such as authenticity & audience accountability w/ these politicspic.twitter.com/cTM2udKSxE

      In this article, I analyze how these YouTubers employ these micro-celebrity tactics
toward political ends. My analysis reveals that for these influencers, the use of these
micro-celebrity practices signals a politics that corresponds with their opposition to
the mainstream media and progressivism. Specifically, I find that influencers conflate
the mainstream media with “social justice” politics by stressing similar q
      1 reply 5 retweets 22 likes
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    4. Rachel Thomas‏ @math_rachel Jan 4
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      By stressing the ideals of relatability, authenticity, & accountability—all of which have positive connotations—the practices of micro-celebrity, when paired with reactionary politics, can serve as an entry point for more extreme views.pic.twitter.com/o5N1Hd1J2r

      Within this framing, the alternative style of micro-celebrity practices—centered
around relatability, authenticity, and accountability—contributes to the substance of
their political arguments. Put differently, micro-celebrity practices themselves become
a political protest against the mainstream media and the social justice-driven politics
the subjects of this analysis believe it represents. Together, the micro-cele
      1 reply 7 retweets 15 likes
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      Kim-Mai Cutler‏Verified account @kimmaicutler Jan 4
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      Replying to @math_rachel @beccalew

      I was gonna link @fturner but then I realized you were already in the communications dept at Stanford so 🤷🏻‍♀️

      8:46 PM - 4 Jan 2020
      • 2 Likes
      • Fred Turner Becca Lewis
      0 replies 0 retweets 2 likes

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