This is a good move. Although I respectfully challenge @jack's notion of 'earned' reach.
Politicians tweeting algorithmically amplified outrage is not what I call 'earning reach'.
Engagement algorithms are warping our political discourse and trashing the public commons.https://twitter.com/jack/status/1189634360472829952 …
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I mostly agree. With ads—at least the paid component of their reach was on a (mostly) level playing field. But outrageous candidates have a fundamental advantage in organic reach on these platforms. The algorithm loves their populism & demagoguery—it’s so irresistibly engaging!
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I think the dynamic Antonio mentions is the same regardless of whether its paid or organic.
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Replying to @kimmaicutler @rsg and
Without paid reach, the newer sane voices are always at a disadvantage compared to new outrageous or old outrageous voices with big followings, no?
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Given the way that feeds are optimized, the outrageous voices win in either paid or organic system.
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