This is a good move. Although I respectfully challenge @jack's notion of 'earned' reach.
Politicians tweeting algorithmically amplified outrage is not what I call 'earning reach'.
Engagement algorithms are warping our political discourse and trashing the public commons.https://twitter.com/jack/status/1189634360472829952 …
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For ads I think a useful lens is thinking of them as paid bootloaders for organic reach.
The real goal is virality & that’s where a campaign’s “effective” CPM skyrockets—The paid aspect is a booster
to get there
It’s sad—b/c we all know what political content goes viral -
Generally agree but at least when something goes viral (even for the wrong reasons) there is a public awareness of the discourse. Targetted ads function v differently
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Without paid reach, the newer sane voices are always at a disadvantage compared to new outrageous or old outrageous voices with big followings, no?
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Given the way that feeds are optimized, the outrageous voices win in either paid or organic system.
End of conversation
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