Exactly! The opaque system of hypertargeting negates the “marketplace of ideas” argument.https://twitter.com/sarahfrier/status/1188903828529274881 …
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Replying to @kimmaicutler
I don't agree with this particular critique. The ads transparency work we have done allows full scrutiny (and is still unmatched in the industry) and the ability for people to find their audience is what empowers smaller businesses (and politicians) to compete with fewer funds.
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Replying to @boztank
Can a campaign pay to reach the *exact* same users who were exposed to a disinformation ad after using the directory? I just see more generic demographic characteristics for each ad.
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Replying to @kimmaicutler @boztank
Also you have to know what to search for. You could search for “Biden” and like 15,000 results show up.
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Replying to @kimmaicutler @boztank
Seems like at the very least a candidate should get automatic notifications every time a big spending page/account runs ads referencing them so they have a chance to respond — if this is the system you want to keep.
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Otherwise, I like the employee suggestion of limiting targeting for political ads.
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