thanks Kim—Mike, lots of good takes here, but my 2c: 1) better content 2) more content 3) more advertisers 4) compounding listener growth
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Better content—everyone points to S1 of Serial, but there's many more well-produced, fascinating documentaries that IMO are a great way for new listeners to get started. Slow Burn, Caliphate, In The Dark, Dr. Death, Dirty John... all super-compelling and share-worthy
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