"Kjellberg’s true crime is that he’s funny. And the online corporate giants have no idea what to do with humour, since humour always will target a society’s prevailing dogmas—including ... the earnest mantras that govern corporate messaging."https://quillette.com/2018/12/20/pewdiepies-battle-for-the-soul-of-the-internet/ …
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? “Southern strategy”
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