Wow. This @gillette ad is the Nike-signs-Colin-Kaepernick move of 2019. Comments below it are a trashfire of defensiveness.https://twitter.com/Gillette/status/1084850521196900352 …
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don’t have any particular love for corporations but sadly in this miserably broken era we live in a razor company telling men to be decent human beings in advertising is somehow kind of a big deal and might slowly help reconstruct normative masculinity so sure, go Gillette
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The backlash is hilarious and full of nonsensical dudes yelling at clouds
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I’m for it, on net. My reservations are only that massive brands can attach themselves to important changes to our shared culture. Marginal worry that, despite the surprisingly nuanced content, this’ll largely just further entrench. Gillette might have the right customer demos?
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I’m usually pretty cynical about this stuff since it’s ultimately about making more money. If it sticks, despite the rage trolling in the replies (and wherever else this story is picked up), then I’ll be more impressed.
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