Wow. This @gillette ad is the Nike-signs-Colin-Kaepernick move of 2019. Comments below it are a trashfire of defensiveness.https://twitter.com/Gillette/status/1084850521196900352 …
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That's a great point. Maybe it appeals to women and Gillette already did the market research. I just buy the cheapest thing, use a straight edge blade, or electric clippers. But I will avoid their products from now on, all else equal. I just want products, not culture war lecture
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ads are transmitting us cultural norms and expectations no matter what...
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For the gillette shaving products??? It's like a 95% male product
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Every shaving or (men’s) razor ad I can remember was targeted at men, suggesting they see men as the buyer. Both old ones like Gillette and new ones like DSC and Harry’s
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