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kimmaicutler's profile
Kim-Mai Cutler
Kim-Mai Cutler
Kim-Mai Cutler
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@kimmaicutler

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Kim-Mai CutlerVerified account

@kimmaicutler

Partner at @initialized. Previously @techcrunch. When life hands me lemons, I make tarte au citron.

San Francisco
medium.com/initialized-ca…
Joined April 2008

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    Kim-Mai Cutler‏Verified account @kimmaicutler 14 Jan 2019
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    Kim-Mai Cutler Retweeted Gillette

    Wow. This @gillette ad is the Nike-signs-Colin-Kaepernick move of 2019. Comments below it are a trashfire of defensiveness.https://twitter.com/Gillette/status/1084850521196900352 …

    Kim-Mai Cutler added,

    1:48
    GilletteVerified account @Gillette
    “Boys will be boys”? Isn’t it time we stopped excusing bad behavior? Re-think and take action by joining us at http://TheBestMenCanBe.org . #TheBestMenCanBe pic.twitter.com/hhBL1XjFVo
    10:34 PM - 14 Jan 2019
    • 39 Retweets
    • 234 Likes
    • Phillip Dupree Hannah π∆ ♻🧠💻🌌🔬 Victoria Feaver Brian Rose azitta hekmati Hunter (wants Tw*tter 2 ban Nazis) Oatman-Stanford Robert Fruchtman Bill Newton 🏳️‍🌈🇦🇺🏴‍☠️ Jen Penney-Garden
    20 replies 39 retweets 234 likes
      1. Kim-Mai Cutler‏Verified account @kimmaicutler 14 Jan 2019
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        Are you into #TheBestMenCanBe @gillette ad (Y/N)?

        5 replies 0 retweets 7 likes
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      2. Matthew Borck‏ @Borcked 14 Jan 2019
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        Replying to @kimmaicutler @Gillette

        I'm certain that's what they're going for. I'm not sure it's being perceived as well.

        1 reply 0 retweets 0 likes
      3. Kim-Mai Cutler‏Verified account @kimmaicutler 14 Jan 2019
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        Replying to @Borcked @Gillette

        I'm into this ad. I wonder in real household data, what % of shaving supplies are bought by men vs. women.

        3 replies 0 retweets 13 likes
      4. 6 more replies
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      2. Kim-Mai Cutler‏Verified account @kimmaicutler 14 Jan 2019
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        Replying to @samfhicks @Gillette

        based on how much negative reaction they're getting, it's obviously still risky.

        0 replies 0 retweets 15 likes
      3. End of conversation
      1. Siri Srinivas‏Verified account @pjux 14 Jan 2019
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        Replying to @kimmaicutler @Gillette

        I know this is progress in a few ways but *pre-emptive groan* for cookies we’ll have to dole out to men/brands for basic decency.

        0 replies 0 retweets 0 likes
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      2. Maria Chong‏ @mariachong 14 Jan 2019
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        Replying to @kimmaicutler @Gillette

        I’m not a big fan of marketing like this. But those comments!!! It’s like they were trying to outdo each other with examples of exactly what Gilettte referring to. Can people really be that self-unaware??

        3 replies 0 retweets 13 likes
      3. Jack Battier‏ @OneEyeBlackJack 14 Jan 2019
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        Replying to @mariachong @kimmaicutler @Gillette

        Can't wait for maybelline to have an ad where they tell women to stop being too emotional and manipulative. Can't wait to see how that goes

        0 replies 0 retweets 2 likes
      4. End of conversation
      1. Jack Battier‏ @OneEyeBlackJack 14 Jan 2019
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        Replying to @kimmaicutler @Gillette

        19K likes. 183k dislikes. At some point we need to recognize when something just missed the mark. This was an air ball.pic.twitter.com/2zy7GGVv0G

        0 replies 0 retweets 0 likes
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      1. Ranty Wrinklebrain  🔰 🌄‏‏ @geoliberal 14 Jan 2019
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        Replying to @kimmaicutler @Gillette

        I can see why. The opening cut-scene even put a clip of 3 teen guys watching a music video with a blonde dancer, sandwiched between a mob of bullies chasing a kid and a guy pretending to grope a housekeeper. The message isn't all bad, but it's terrible marketing & double standard

        0 replies 0 retweets 0 likes
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