The problem with this is Instagram and Facebook, etc. increasingly operate off the same code base and are no longer as institutionally silo-ed as they once were. What exactly would one be breaking off? https://twitter.com/reckless/status/1037023020794212353 …
It's not just the codebase. It's also all the combined historical user data from both FB & Instagram feeding recommendations & relevance in the NF.
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Yes a $500B company whose entire revenue model depends on hypertargeted, personalized communication based on data will walk away from that data.
End of conversation
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