Kevin Knight

@kevinjknight

CMO , previously @ Pinterest, FB, Microsoft, and Google. I love an analogy like a butterfly loves a metaphor. Oakland and SLC.

Oakland, CA
fb.me/kevinjknight
Joined May 2008
36 Photos and videos Photos and videos

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  1. Jun 5

    "Why specialty shops and showrooms will save brick and mortar"

    2 likes
  2. Jun 5

    Where influencer marketing went wrong (and how to fix it) | Experticity

    1 retweet 1 like
  3. Jun 2

    Compelling insight from on the risks of many modern influencer tactics:

    2 retweets 3 likes
  4. May 23

    If your IG ad frequency is more than one, please use more than one photo. Seeing the same photo 10X in a week isn't a native experience.

    3 likes
  5. May 14

    Confessions of a social media exec on influencer marketing: ‘We threw too much money at them’ via

    1 reply 1 like
  6. May 12

    Another sad byproduct of paid "organic" reach: "...The promise of money has created a 'toxic numbers game."

    3 likes
  7. May 10

    What a great time to be a Mormon:)

    If you want to give up coffee but not your morning routine, try these caffeine-free, plant-based lattes instead.
    3 likes
  8. May 10

    Best Buy CEO: “We believe that price-competitiveness is table stakes. The way we want to win is around the advice, convenience, service.”

    1 like
  9. May 10

    A victory for Carter, for Wendy's, and for Marketing.

    . is now the most retweeted tweet of all-time. That’s good for the nuggets, and $100k to . Consider it done.
    1 reply 3 likes
  10. May 9

    Airbnb hosts know that a small welcome gift pays off in spades cuz personal touches drive personal recommendations and people trust people.

    2 likes
  11. Retweeted
    May 8

    It's amazing how people value and get total confidence from very precise data that is essentially entirely made up.

    5 replies 10 retweets 23 likes
  12. Retweeted
    May 8

    Consumers don't want interruptions. They want genuine connections.

    4 retweets 5 likes
  13. May 8

    I would buy stock in this quote/prediction: "The era of the end of interruptions is dawning,” said McQuivey, vice p…

  14. May 8

    Native ads solve for the interruptive nature of digital ads — maybe the most annoying ad problem but not the biggest

    1 retweet 1 like
  15. Retweeted
    May 8

    Any strategy is (at best) only temporarily correct.

    19 replies 871 retweets 1,154 likes
  16. May 4

    "On Second Thought, Native Ads Aren’t The Answer (People Are)" by on

    1 like
  17. May 1

    When a brand taps an influencer whose passion, experience, or knowledge of the brand isn't genuine, it's the same as buying billboard space.

    2 likes
  18. Apr 30

    These Kia ads are the of TV advertising.

    2 likes
  19. Retweeted
    Apr 26

    I don't call them influencers. I call them experts", "pulishers" and "tastemakers"

    1 reply 1 retweet 8 likes
  20. Apr 26

    This is kind of a sad ad. "Our history?!"

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