The recent attacks from Clinton and others aren't designed to win anybody over to a particular candidate; they're designed the demoralize and demotivate Sanders supporters and, especially, Sanders organizers.
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There are better and worse ways to respond to this kind of thing–ideally you'd have your team inoculated to this kind of attack beforehand–but you can't just ignore it. Half the battle is keeping your side excited and engaged in the face of attacks.
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Fortunately, the Sanders campaign has been very good at this. They've used every attack as an opportunity to paint a contrast, to shore up the campaign's vision, and to raise money.
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(As someone who was very active in union organizing for a while, it's been striking how much the DNC's anti-Sanders playbook looks like the anti-union management playbook. Lots of FUD, lots of crocodile tears about unity, lots of painting us as "aggressive" *as* they attack us.)
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