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Sirius XM Holdings' SXM Media renewed its U.S. ad-sales deal with SoundCloud through at least 2024.
The deal aligns with its strategy to be a leader in audio ad sales amid stiff competition for listeners and subscription dollars.
More details:
axios.com/pro/media-deal
$SIRI
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Spotify's number of ad-supported users increased by 25% year-over-year to 295 million, beating analyst expectations.
It earned $486 million in ad revenue, an all-time high.
More details from + her interview with Daniel Ek: axios.com/2023/01/31/spo
$SPOT
Any clue what percentage of that 25% of podcasts with ads made 80% of the total $486 million?
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Basically is there a spread or are we still in a Winners Takes All media revenue environment in podcasts, books and news subscriptions?
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