Most interesting to me: Users must be provided with a convenient way to see and delete the keywords that the algorithm is using to profile them. 2/
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Buuuttttt... fines for violations are pretty low. First penalty is a warning. If the violation is serious, max fine is RMB 30,000 (around USD 5,000). This is likely because they need to be payable by small app developers, not just big tech. 13/
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That said, if a criminal act has taken place (say, a violation of the upcoming Personal Information Protection Law), then fines could be huge. 14/
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As far as I'm concerned, this policy marks the moment that China's tech regulation is not simply keeping pace with data regulations in the EU, but has gone beyond them. 15/
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