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Chinese anti-trust keyword of the day: 大数据杀熟 - a form of data-driven differential pricing where new users are shown lower prices than returning users. New (small) judgement against Chinese travel portal CTrip highlights this issue 1/3 -https://finance.sina.com.cn/tech/2021-07-19/doc-ikqciyzk6351656.shtml …
Takeaway 1: The problem with data-driven differential pricing is that it's hard to prove due to code black boxes. In all three examples given in this article, platforms had excuses for why this happened, some likely valid, others not so much. 2/3
Takeaway 2: Chinese regulators have indicated they'll be trying to put a stop to this, but that's easier said than done. To do so, you need a robust technical team capable of this type of investigation. 3/3
It has been alleged that some platforms use big data to identify customers who are not price sensitive - and then gouge them.
It has indeed - specifically, a Chinese university professor and a team of students ordered 800 rides on Didi, and concluded that users with iPhones got charged more than users on Android devices. Still, no smoking gun, just observations and hearsay. https://export.shobserver.com/baijiahao/html/347817.html …
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